Bayer - Baycox: Double Happiness

Brief: Bayer’s Baycox® Iron Injection is a combination therapy that helps protect piglets from coccidiosis and iron deficiency with less handling and stress. Is an effective and convenient option to further improve swine health and management. Solution: The campaign was launched successfully in the European market in 2019 surpassing expectations by 50% and has been adopted by all countries with very positive feedback on an emotional, differentiating campaign ​