Hello. I’m a Senior Copywriter, Content Creator and Creative Director with over 17 years experience. I help people all over the world communicate better through words and concepts.
Clear
People say that I’m easy to work with, understanding and enthusiastic. I’m adaptable to any tone of voice but will always keep your messaging positive, engaging and on point.
Flexible
Over the years, I have gained lots of experience in online and offline communications, messages that move on-screen and those that just move people while staying still.
Experienced
Not only have I been helping clients for almost 20 years, I have also taught advertising and creative practices at HE and secondary levels across Europe for over 10.
Projects
- Durex - Turn Off to Turn OnBrief: To create a campaign for Durex that has PR potential. Solution: I created the idea to encourage people to reconnect whilst the lights are out with the #TurnOffToTurnOn campaign celebrating Earth Hour on 29th March. What's a big deal? In 2014, it won two Gold DMAs and one Silver for best use of Film and Audio. It also got shortlisted for a Cannes Health award in the same year.
- Bayer - Baycox: Double HappinessBrief: Bayer’s Baycox® Iron Injection is a combination therapy that helps protect piglets from coccidiosis and iron deficiency with less handling and stress. Is an effective and convenient option to further improve swine health and management. Solution: The campaign was launched successfully in the European market in 2019 surpassing expectations by 50% and has been adopted by all countries with very positive feedback on an emotional, differentiating campaign
- Talk to Frank - Online 'Drugs on the Brain' filmsDrug use among young adults is at an all time high. Many users only see the glamorous side of drugs that is portrayed in movies and are ignorant to the dangers. These films expose the truth behind drugs in an entertaining and informative way, explaining where they come from, how they are produced and the dangerous side effects. Illustrations: Luke Stenzhorn Animation: Kooch Chung & Gavin Leisfield
- Tiny Tickers - BBC Lifeline AppealBrief: Tiny Tickers is a small charity with little budget but a whole lot of heart. In March 2017, they approached me to help them with their creative output; To raise awareness and help save more babies with serious heart conditions. Solution: An appeal on the BBC hosted by Gaby Logan has been supported by social media activity and emails keeping everyone up to date. What's the big deal? It's early doors, but support (and importantly funds) are growing by the day. If you want to help,
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Work history
Freelance Creative, CopywriterThe Dots
Barcelona, SpainFreelance
I have produced award winning and business winning work at various agencies such as Havas WW, RAPP, VCCP, ?What if! and many more.
Senior Creative CopywriterWPP
- London, United KingdomFull Time
Working at WPP's health and wellness agency Grey Healthcare (ghg London) alongside wIder WPP Health Practice agency work.
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Skills
- Teaching
- Advertising
- Art Direction
- Copywriting
- Digital
- Interaction Design
- Creative Direction
- Online Campaigns
- Outdoor Campaigns
- Print Campaigns
- TV Campaigns
- Mentoring
- Workshops
- Lectures
- Intergrated Marketing
Education
BA(Hons) in Graphic Design
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Graphic design & Advertising