Durex - Turn Off to Turn On

Brief: To create a campaign for Durex that has PR potential. ​ Solution: I created the idea to encourage people to reconnect whilst the lights are out with the #TurnOffToTurnOn campaign celebrating Earth Hour on 29th March. What's a big deal? In 2014, it won two Gold DMAs and one Silver for best use of Film and Audio. It also got shortlisted for a Cannes Health award in the same year.