Bayer asked us to come up with a multi-national campaign that would advertise alternative contraception methods to the Pill. The campaign would be rolled out in Germany, France and the U.K. The target demographic would be young professional women aged 25+. The campaign was to raise awareness of other forms of contraception and would have several outcomes. These included a new website, a print campaign and an event. The main idea behind the campaign was to highlight the benefits of the other forms of contraception specifically the long lasting and practical aspects. For instance an IUD. can last from 5-12 years whilst the pill has to be taken daily. Our target Demographic often lead a hectic busy lifestyle and they can forget to take the pill. Therefore long-acting contraception like the IUD would be a better choice for a busy lifestyle.
My tasks during the campaign were to come up with Print copy for posters and T shirt’s. Working directly with the Creative Director and other copywriters to come up with a message and tone of voice that would be the same across several languages.