Designing office from Dubrovnik, specialised in building construction and engineering approached to Maji to create verbal and visual identity. Since the client’s idea is that this practice will grow and expand it’s fields of work, Baza (Base) name was developed because it represents how this firm is a starting point for various activities. Visual side of the story was formed around the point in the perspective from which a wireframe of a roller is erected. Interesting potential of this visual language is hight adaptation of the sign to every format to which it is applied.