BBC News Brand

2020 was a year uncertainty and BBC News wanted to communicate to their younger audience that they were on their side and they were listening. We saw this as an opportunity to directly hear from young people across the country. Hosting a series of interviews to hear their hopes, dreams and concerns for the future. We then collaborated with poet Rakaya EsimeFetuga to carefully craft a poem using transcripts from the interviews. The poem was bought to life by our young people in the final film. Whilst the interviews were used as part of the wider campaign. Role: Creative | Creative partner: Jules Middleton Agency: BBC Creative Client: BBC News Creative Director: Lisa Pettit, Kit Dayaram