1. Expand to New Audiences.
According to BBC’s Annual Report, teenagers and young adults (16 - 34) consume BBC an average of 2 hours and 36 minutes per week, whilst 55 and over reach the 13 hours a week.
One of our goals is making the young more recurrent to the news platform. In order to achieve so, we designed a thoughtful, interactive and engaging strategy based mainly in media and smartphones, which adopt a big loss in youngsters’ life.
2. Provide an Interactive Experience.
According to Ofcom, half of young adults recur to social media platforms such as Twitter to get their news. Twitter’s format it’s brilliant for news, its freedom of expression makes it easy to appreciate and share certain ideas. We think that BBC can learn from this approach and even improve it, making it more fun and engaging through a physical format.