About me

Design Management student at UAL's London College of Communication. Currently enrolling in DPS: UX Design Assistant at Smartick

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Projects

• 2

  BERSERKER STUFF.Berserker Stuff is my most ambitious and personal project to date. It means my first contact with design, fashion, business and ultimately design management. The amount of time and effort invested in the brand is countless, as the connections and good friends made throughout the process. Here I present Berserker, the root of my path nowadays and a key aspect in my teenage years:
• LEVI'S BRAND IDENTITY IMPROVEMENT.The brief proposes developing a marketing project in a brand of the student’s choice. In this case I’m approaching Levi’s. The renamed jeans brand has been established since the late 1800s. For this project I’m planning to extol the brand’s heritage and its weight in culture and history through a commercial profiting lens, as there’s a big unexploited potential regarding the firm’s background.
• COPAL TULUM.The research question: How might we develop recreative and interactive resorts whilst bonding with the inherent environment? In order to give an answer to this question I deepened in Copal Tulum, a sustainable luxury apart-hotel in the Mexican Yucatecan region run by Onix Living, a unusual real state corporation, and Rumba Rentals, a condominium managing company, Onix’ Sister Company. For this project I tackled UN’s Global Goal number 11, Sustainable Cities and Communities, which reads: Make c
• PIXELS.Throughout this album I showcase my 5 years into photography (2017 - 2021) chronologically. The aim of this compilation is evidencing and depicting my evolution in the discipline since I got my very first camera to nowadays.
• BBC POWER TO THE PEOPLE.This project assessed New Blood’s D&AD BBC brief: “Design is a new customer experience or service to help the BBC’s audiences to fit the BBC into their daily lives, Tailored and optimised to where they are and the device they are using. You should consider both the services BBC audiences already know and love, and also how you might weave in new kinds of offerings powered by data and ambient intelligence (environment that are sensitive and responsive to the presence of people).” BBC Brief - Ne
• REELS.This album showcases three film rolls in three different sections. Each roll has its own concept and personal meaning behind it. Every picture in this document was shot with a 1954 Leica M3 camera, inherited from my grand - grand - dad.

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Work history

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Assisstant UX DesignerSmartick
Aug 2021Madrid, SpainFull Time
User experience and gamification design
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Photography AssistantEl Pais
Aug 2019 - Aug 2019Madrid, SpainPart Time
• Dani Scheel’s photography assistant. December edition.

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Education

BA Design ManagementUniversity of The Arts London (UAL)
Aug 2019London, United Kingdom