- BERSERKER STUFF.Berserker Stuff is my most ambitious and personal project to date. It means my first contact with design, fashion, business and ultimately design management. The amount of time and effort invested in the brand is countless, as the connections and good friends made throughout the process. Here I present Berserker, the root of my path nowadays and a key aspect in my teenage years:
- LEVI'S BRAND IDENTITY IMPROVEMENT.The brief proposes developing a marketing project in a brand of the student’s choice. In this case I’m approaching Levi’s. The renamed jeans brand has been established since the late 1800s. For this project I’m planning to extol the brand’s heritage and its weight in culture and history through a commercial profiting lens, as there’s a big unexploited potential regarding the firm’s background.
- COPAL TULUM.The research question: How might we develop recreative and interactive resorts whilst bonding with the inherent environment? In order to give an answer to this question I deepened in Copal Tulum, a sustainable luxury apart-hotel in the Mexican Yucatecan region run by Onix Living, a unusual real state corporation, and Rumba Rentals, a condominium managing company, Onix’ Sister Company. For this project I tackled UN’s Global Goal number 11, Sustainable Cities and Communities, which reads: Make c
- BBC POWER TO THE PEOPLE.This project assessed New Blood’s D&AD BBC brief: “Design is a new customer experience or service to help the BBC’s audiences to fit the BBC into their daily lives, Tailored and optimised to where they are and the device they are using. You should consider both the services BBC audiences already know and love, and also how you might weave in new kinds of offerings powered by data and ambient intelligence (environment that are sensitive and responsive to the presence of people).” BBC Brief - Ne
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