LEVI'S BRAND IDENTITY IMPROVEMENT.

The brief proposes developing a marketing project in a brand of the student’s choice. In this case I’m approaching Levi’s. The renamed jeans brand has been established since the late 1800s. For this project I’m planning to extol the brand’s heritage and its weight in culture and history through a commercial profiting lens, as there’s a big unexploited potential regarding the firm’s background.