BBC Showcase 2014: The World's Storyteller
BBC Worldwide Showcase 2014
My brief was to create a groundbreaking and show-stopping campaign for BBC Worldwide’s Showcase 2014 event, ‘The World’s Storyteller’. This high-profile annual TV event attracts buyers from across the globe and features big name talent talking about their latest programmes.
I identified that every programme has a story with a narrative flowing through it. So based on this original concept, I devised five striking themes to creatively illustrate the breadth of BBC Worldwide’s content:
Glass Ground breaking, original, exciting, innovative, explosive, action-packed… Bubbles Fun, entertaining, lighthearted, joyful… Glitter Sparkling, star-studded, cool… Words Fascinating, informative, hard-hitting, compelling, educational, trustworthy... Butterflies Elegant, beautiful, full of wonder, amazing, astonishing, surprising, adventurous…
As part of the campaign, I created a visual wall featuring an eye-catching animation that captured the essence of BBC Worldwide’s dynamic and diverse programming content. My concept for the animation was to bring the five key themes literally ‘alive’ so that they took the viewer on a magical journey through the different programming, with each theme graphically transforming into the next one: Glass, Bubbles, Glitter, Words, Butterfies. This dynamic and striking animation was displayed at the event across 32 x 60 inch screens over three levels, and was seen by over a thousand of the world’s leading TV directors, talent, executives and content buyers. Creative Director/Art Director/Designer