Projects
- BBC Showcase 2014: The World's StorytellerBBC Worldwide Showcase 2014 My brief was to create a groundbreaking and show-stopping campaign for BBC Worldwide’s Showcase 2014 event, ‘The World’s Storyteller’. This high-profile annual TV event attracts buyers from across the globe and features big name talent talking about their latest programmes. I identified that every programme has a story with a narrative flowing through it. So based on this original concept, I devised five striking themes to creatively illustrate the breadth of BBC Wor
- Doctor Who takes over Heathrow T5 #WhereDoYouWantToGoTo celebrate 50 years of the longest-running TV sci-fi series in the world, Doctor Who took over Heathrow T5. I created a series of innovative backgrounds for this iconic brand’s #WhereDoYouWantToGo social media campaign. One of my ideas involved the creation of TARDIS photobooths that were scattered around Heathrow. This allowed fans to interact with The Doctor, Daleks, Cybermen and other memorable characters from the show, which were projected onto different backgrounds. This enabled fans to take home their own personal piece of Doctor Who history - thus creating a sense of ownership which cemented the consumers' relationship with the brand. I also created the environmental wall graphics plus interactive experiences to work alongside genuine props and memorabilia from Britain’s best-loved drama series. Another of my ideas for the interactive experience involved utilising augmented reality, whereby fans were able to see 3D images (based around my designs) leap out at them via their mobile phone screens. Design/Creative Direction Photos ©Andy Catterall Doctor Who logo © and TM BBC 2012
Work history
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Design DirectorFreelance
I have a proven track record in delivering innovative graphic and digital concepts for many of the world’s biggest and most lucrative clients and brands: from 20th Century Fox, Marvel, the BBC's Doctor Who and Sherlock, to Sky, Disney, Boots, Barclays Premiership to HP and international music acts such as The Chemical Brothers.
Fully experienced in devising and delivering major branding campaigns and design strategies, managing teams and budgets, spearheading successful presentations/pitches for new business, as well as liaising direct with key stakeholders including very high profile clients and talent. I have a reputation for delivering creative solutions.
I’m multi-skilled: a cross-platform head designer, project manager, print processing expert and art director. My design experience spans graphic design, video, animation, photography, web, and apps. It goes without saying, I am a whizz in using the industry standard design applications – including Photoshop, InDesign and Illustrator.
Skills
- Packaging
- Advertising
- TV
- Branding
- Corporate Identity
- Print Design
- Art Direction
- Typography
- Brand Design
- Design
- Logo Design
- Illustrator
- Indesign
- Photoshop