BBC TV Licence Fee
Media: Out Of Home
Proposition: No other fee gives you all this
Approach/ Rationale: The BBC are with you from life to death, and everyone has their own BBC story.
The BBC has so much to choose from in terms of entertainment, news, education, programmes, soaps, podcasts, radio stations BBC iPlayer, TV, Bitesize, food, sport, weather and much more. We as humans are developing and changing regardless of age, gender or lifestyle choices. I want to highlight that BBC is with you every step of the way.
Everyone has grown up with the BBC and regardless of how much you change and evolve, with the wide range and depth of facilities the BBC offers you’ll never be bored or out-grow the service, you'll just change channels. Everyone has their own memories of the BBC from different stages of their lives
Big Idea: The BBC is always there for you.