BBC Worldwide has a long standing collaboration with UCS.
The brief is set to final year students and this year we were asked to create a product for one of three possible programs.
I chose Sherlock and my idea was to allow fans to connect to the program through a collection of high end mens shoes and accessories.
Heavily based on research, I decided to align BBC Worldwide with an appropriate quality brand: Ted Baker. The shoe line would feature each main character. Shoe polish reaches out to the gift giver who may not be able to commit to a shoe type and size for a family member but knows a well packaged accessory kit would be ideal.