BBVA | Bconomy

  • Jose M. Herrera
  • Manolis Lekkas

In 2018, BBVA launches one of its most important digital banking products, BBVA Bconomy, the new functionality of the BBVA app to control expenses and compare them with people like you. For its launch, we developed an integrated campaign with Spots on TV and special emphasis on a complete digital development on a multitude of media. The campign was developed with pieces on Instagram, Brand Days, tv media, banners, etc. everything pivoting around the campaign concepto “Cuánto más sabes, mejor decides”, and the stories of our main characters.