It was time for our sponsored talent, Anthony Joshua, to fight for the heavyweight championship title. So, we partnered with PMG, Havas, Anomaly, and Laundry Service to create a branded content partnership with Sky Sports, as well as social, digital, film and music, to elevate the audio brand’s profile among sport-loving consumers and deliver real-time unprecidented access to Joshua's journey through social media. By the time the referee finished his countdown, Beats had succeeded in making a big impact around an already huge event.
Watch the case film to see how the Beats Media House, a cross-agency newsroom that created anticipatory and reactive content before, during, and after the fight. The campaign was a knockout, with Beats dominating share of voice by owning 65% of all views and 83% of all engagement across fight week and on fight night.