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BEATS BY DRE: ANTHONY JOSHUA | MEDIA HOUSE

ROLE: BEATS BRAND EMEA CREATIVE DIRECTOR (EUROPE/MIDDLE EAST/ASIA)

CASE STUDY: ANTHONY JOSHUA WILL BE HEARD

When British boxer Anthony Joshua knocked out former heavyweight champion Wladimir Klitschko on April 27 at Wembley Stadium, he was not the only victor to “own the moment.” His triumph was shared by Joshua’s partner, Beats by Dre.
It was time for our sponsored talent, Anthony Joshua, to fight for the heavyweight championship title. So, we partnered with PMG, Havas, Anomaly, and Laundry Service to create a branded content partnership with Sky Sports, as well as social, digital, film and music, to elevate the audio brand’s profile among sport-loving consumers and deliver real-time unprecidented access to Joshua's journey through social media. By the time the referee finished his countdown, Beats had succeeded in making a big impact around an already huge event.
Watch the case film to see how the Beats Media House, a cross-agency newsroom that created anticipatory and reactive content before, during, and after the fight. The campaign was a knockout, with Beats dominating share of voice by owning 65% of all views and 83% of all engagement across fight week and on fight night.

Project Tags

  • Anthony Joshua
  • sherina florence
  • sherinaflorence
  • anthony joshua victory
  • film
  • video
  • advertising
  • boxing
  • Beats by Dre
  • social

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