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Sherina Florence

Creative Director

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCreative Art Director - Executive Creative Director - Executive Producer - Film

Projects

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Do you really want to delete project REEBOK: CLASSIC REBRAND LAUNCH CAMPAIGN?

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Do you really want to delete project COCA-COLA: THE KITCHEN TABLE WEB SERIES (TELLY GOLD- BEST WEB SERIES)?

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Do you really want to delete project TOYOTA: #MUSICINMOTION?

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Do you really want to delete project One X Studios: Launch Party?

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Do you really want to delete project UNIVERSITY OF PHOENIX: SAVING TOMORROW TODAY DOCUMENTARY FILM?

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Do you really want to delete project BEATS BY DRE: ANTHONY JOSHUA VICTORY CONTENT?

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Do you really want to delete project BEATS BY DRE: CHELSEA VICTORY FILM?

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Do you really want to delete project BEATS BY DRE: BAYERN MUNICH VICTORY FILM?

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Do you really want to delete project REEBOK: LIGHTWARS?

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Do you really want to delete project #STANDFAST | STANDFASTFORJUSTICE.ORG?

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Do you really want to delete project TOYOTA: #MUSICINMOTIONII?

About me

Sherina believes creativity is limitless. That every 'no' creates an opportunity to further generate useful, interesting, usable ideas. She develops practices and processes to inspire, innovate, and harness new ways of thinking. Creates fun and engaging solutions for global brands that impact clients and culture. Not only follows digital trends but creates them with viral concepts like #standfast featuring Mos Def, and Tribal DDB's Wheel of Concept. Her work has been recognized by Rolling Stone, Time, Cannes Advertising Festival, The FWA, Creativity, and more. Sherina directs and develops concepts and executions in a cross-disciplinary manner. Enjoys collaborating with planners and strategists to establish strategic and creative approaches that create and expand opportunities. Hands-on when developing strategic concepts. Lover of all things digital, she creates innovative and effective digital communications, interface design, and interaction design. A strategic and conceptual leader on projects, is able to concept and lead the execution of pitch-winning ideas. Evident by her many business wins, including Cisco Webex, Mitsubishi, Reebok, Maserati, Tassimo, and Benjamin Moore. Her clients include: Reebok, Verizon, Maserati, 4A's, Chase, Adidas, Jet Blue, Benjamin Moore, Ketel One, HBO, Yahoo, Cisco, and more. Sherina also taught at Miami Ad School. Maintaining a strong focus on bulletproof concepting, creative process, big-thinking, integration and positioning. Her classes included Portfolio, Head to Head/Competitions, and Digital Concepting. Under her direction, Sherina's students have created award winning work, garnering Clios, Addys, Webbys, Pencils, and Lions. Specialties: creative direction, brand development, art direction, design, collateral, interactive design, integrated campaigns, new media, concepting, online media, mobile, gaming, branding and identity, online video, integrated media, social networks, viral content, digital innovation

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Skills

  • Executive Producer
  • Creative Director
  • Art Director
  • Concept
  • Branding
  • Innovation
  • Strategic Development
  • Creative Development
  • Brand Architectue
  • 360 Branding

Work history

Currently

Creative Director

virtual reality corp

Jul 2017
  • London, United Kingdom
  • Freelance
  • Creative Director overseeing brand launch of spatial capture and virtual reality brands and products.

2017

EMEA Creative Director

Beats By Dre

Apr 2017 - Jul 2017
  • Regent St, London, UK
  • Freelance
  • Contract Creative Director overseeing Europe, Middle East, and Asia creative.

2017

EMEA Creative Director

Apple

Apr 2017 - Jun 2017
  • Regent St, London, UK
  • Freelance
  • Contract Creative Director overseeing Europe, Middle East, and Asia creative.

Education

Currently

Master

The Creative Circus

Mar 2007
  • Atlanta, United States
  • Advertising/Art Direction