Sherina comes from a design background. A strong content creator, her storytelling connects to culture in interesting and relevant ways. Sherina creates beautiful visual stories paired with poetic branding. From long-form to short-form documentary content, short films, web series, and bite-sized content, Sherina is a well versed and diverse storyteller able to convey a wide range of emotions.
Lover of all things digital, she creates innovative and effective digital communications, interface design, and interaction design. A strategic and conceptual leader on projects, she is able to concept and lead the execution of pitch-winning ideas. Evident by her many business wins, including Cisco Webex, Mitsubishi, Reebok, Maserati, Tassimo, and Benjamin Moore.
Sherina develops practices and processes to inspire, innovate, and harness new ways of thinking. She creates fun and engaging solutions for global brands that impact clients and culture. Not only does Sherina follow digital trends but creates them with viral concepts like #StandFast featuring Mos Def and Tribal DDB's Wheel of Concept.
Her work has been recognized by Rolling Stone, Time, Cannes Advertising Festival, The FWA, Creativity, and more. In addition, Sherina directs and develops concepts and executions in a cross-disciplinary manner. Enjoys collaborating with planners and strategists to establish strategic and creative approaches that create and expand opportunities. Sherina is hands-on when developing strategic concepts – Supporting her team by creating and directing.
Sherina is recognized as an expert in advertising by the state of New York. She taught at Miami Ad School - maintaining a strong focus on bulletproof concepting, creative process, big-thinking, integration, and positioning. Her classes included Portfolio, Head to Head/Competitions, and Digital Concepting. Under her direction, students have created award-winning work, garnering Clios, Addys, Webbys, Pencils, and Lions.
Her clients include Apple, Beats by Dre, Pepsi, Reebok, Walmart, Honda, Verizon, Maserati, University of Phoenix, 4A’s, Chase, Adidas, Jet Blue, Benjamin Moore, Ketel One, HBO, Yahoo, Cisco, and more.
Projects
- BEATS BY DRE: ANTHONY JOSHUA | MEDIA HOUSEROLE: BEATS BRAND EMEA CREATIVE DIRECTOR (EUROPE/MIDDLE EAST/ASIA) CASE STUDY: ANTHONY JOSHUA WILL BE HEARD When British boxer Anthony Joshua knocked out former heavyweight champion Wladimir Klitschko on April 27 at Wembley Stadium, he was not the only victor to “own the moment.” His triumph was shared by Joshua’s partner, Beats by Dre.
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Projects credited in
- Pocc Talks | LaunchPocc Talks is a fresh, fearless platform we've launched with Pocc for phenomenal changemakers and thought leaders to be heard by those who are ready to listen. From workshops and Q&As, to masterclasses, panels and more, we’re on a mission to deliver talks that inspire and challenge us to think about the world differently. We are pioneers. We are provocateurs. We are precisely what the industry needs. First, we needed to create some distinctive brand assets for the Pocc Talks franchise. With th
- PITCH COOLCreative Direction, Photography and Filmmaking. Directed a short-documentary series featuring these inspiring creatives: Director Eloise King, Creative John Ogunmuyiwa, the Up Town Yardie Founders and Creative Director Sherina Florence Collaborated with founder & editor Sherry Collins on the curation of artists featured.
Work history
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Creative DirectorDigital Reality Corp
London, United KingdomFreelance
Creative Director overseeing brand launch of spatial capture and virtual reality brands and products.
EMEA Creative DirectorBeats by Dre
- Regent St, London, UKFreelance
Contract Creative Director overseeing Europe, Middle East, and Asia creative.
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Skills
- Executive Producer
- Creative Director
- Art Director
- Concept
- Branding
- Innovation
- Strategic Development
- Creative Development
- Brand Architectue
- 360 Branding
Education
t
t
Masterthe creative circus
- Atlanta, United States
Advertising/Art Direction