Sherina Florence

Creative Director

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

About me

Sherina comes from a design background. A strong content creator, her storytelling connects to culture in interesting and relevant ways. Sherina creates beautiful visual stories paired with poetic branding. From long-form to short-form documentary content, short films, web series, and bite-sized content, Sherina is a well versed and diverse storyteller able to convey a wide range of emotions. Lover of all things digital, she creates innovative and effective digital communications, interface design, and interaction design. A strategic and conceptual leader on projects, she is able to concept and lead the execution of pitch-winning ideas. Evident by her many business wins, including Cisco Webex, Mitsubishi, Reebok, Maserati, Tassimo, and Benjamin Moore. Sherina develops practices and processes to inspire, innovate, and harness new ways of thinking. She creates fun and engaging solutions for global brands that impact clients and culture. Not only does Sherina follow digital trends but creates them with viral concepts like #StandFast featuring Mos Def and Tribal DDB's Wheel of Concept. Her work has been recognized by Rolling Stone, Time, Cannes Advertising Festival, The FWA, Creativity, and more. In addition, Sherina directs and develops concepts and executions in a cross-disciplinary manner. Enjoys collaborating with planners and strategists to establish strategic and creative approaches that create and expand opportunities. Sherina is hands-on when developing strategic concepts – Supporting her team by creating and directing. Sherina is recognized as an expert in advertising by the state of New York. She taught at Miami Ad School - maintaining a strong focus on bulletproof concepting, creative process, big-thinking, integration, and positioning. Her classes included Portfolio, Head to Head/Competitions, and Digital Concepting. Under her direction, students have created award-winning work, garnering Clios, Addys, Webbys, Pencils, and Lions. Her clients include Apple, Beats by Dre, Pepsi, Reebok, Walmart, Honda, Verizon, Maserati, University of Phoenix, 4A’s, Chase, Adidas, Jet Blue, Benjamin Moore, Ketel One, HBO, Yahoo, Cisco, and more.

Locked Pro Plan feature

Skills

  • Executive Producer
  • Creative Director
  • Art Director
  • Concept
  • Branding
  • Innovation
  • Strategic Development
  • Creative Development
  • Brand Architectue
  • 360 Branding

People I’ve worked with

Companies I’ve worked with

  • Apple

    Apple

    • Technology
  • Beats by Dre

    Beats by Dre

    • Music
  • D

    Digital Reality Corp

    • m

      matrimony

      Work history

      Currently

      Creative Director

      Digital Reality Corp

      Jul 2017
      • London, United Kingdom
      • Freelance
      • Creative Director overseeing brand launch of spatial capture and virtual reality brands and products.

      2017

      EMEA Creative Director

      Beats by Dre

      Apr 2017 - Jul 2017
      • Regent St, London, UK
      • Freelance
      • Contract Creative Director overseeing Europe, Middle East, and Asia creative.

      2017

      EMEA Creative Director

      Apple

      Apr 2017 - Jun 2017
      • Regent St, London, UK
      • Freelance
      • Contract Creative Director overseeing Europe, Middle East, and Asia creative.

      Education

      2009

      Mar 2007 - Mar 2009
      • Atlanta, United States
      • Advertising/Art Direction