ROLE: ASSC. CREATIVE DIRECTOR, DIRECTOR OF BRANDED CONTENT
CLIENT: COCA COLA
AGENCY: ONE X STUDIOS
TELLY AWARD: GOLD- BEST ONLINE SERIES
THE ASSIGNMENT:
COKE NEEDED ENGAGING BROADCAST, DIGITAL AND SOCIAL CONTENT THAT AUTHENTICALLY SHOWED HOW COKE CONNECTS TO BLACK MOMS AND THEIR RELATIONSHIP WITH FOOD. USING THREE KEY INGREDIENTS: SHARED STORIES, FOOD, AND CREATIVITY, WE CREATED A HEART-FELT DIGITAL CONTENT SERIES CENTERED AROUND A SPECIAL PLACE (ANY PLACE) FAMILY AND FRIENDS COME TOGETHER TO SHARE A MEAL AND MOMENTS THAT MAKE A DIFFERENCE IN LIFE : THE KITCHEN TABLE.
OUR TALENT CHARMED US WITH THEIR BANTER WHILE SHARING RECIPES AND INSPIRATION.
THE SERIES IS HOSTED BY THE INCOMPARABLE CHEF HUDA, AND FEATURES CELEBRITY MOMS TISHA CAMPBELL MARTIN AND HOLLY ROBINSON PEETE, AS THEY SHARE PERSONAL MOMENTS AND FAMILY-FRIENDLY RECIPES WHILE BRINGING THE FUNNY.
THE KITCHEN TABLE WON TELLY GOLD FOR BEST ONLINE SERIES