ROLE: CREATIVE DIRECTOR | EXECUTIVE PRODUCER | DIRECTOR OF BRANDED CONTENT
CLIENT: TOYOTA
AGENCY: ONE X STUDIOS
THE ASSIGNMENT:
Develop engaging content for Toyota’s flagship vehicle, the Avalon. Deliver strong engagement for Avalon’s core target: the non-conformist “rule breaker”. Those who have worked hard, earned respect and not only embrace the road less traveled but find success and own it.
OUR SOLUTION:
Create a dynamic mini-film series that pairs rule-breaking visual artists with rule-breaking musical innovators to create incredible iconic album cover art.
WE INVITED RAP LEGEND JAY ELECTRONICA TO PARTICIPATE.
THE RESULT WENT VIRAL