ROLE: ASSC. CREATIVE DIRECTOR
CLIENT: VERIZON
AGENCY: MCGARRY BOWEN
THE ASSIGNMENT:
VERIZON PARTNERED WITH THE CREATORS OF THE SUCCESFUL HALO FRANCHISE AND SECURED EXCLUSIVE RIGHTS TO THE FIRST VERSION OF HALO TO HIT SMARTPHONES. IN THIS VERSION OF THE GAME, THE BATTLE HAS COME TO EARTH.
IN JUST A COUPLE SHORT WEEKS, WE CREATED A SITE EXPERIENCE AND SHOT A TEASER TRAILER FOR THE GAME. BECAUSE OUR WORLD AND THE WORLD OF HALO COLLIDE.
WE RECREATED THE FEELING OF DESOLATION FROM THE GAME. WE WANTED VIEWERS TO UNDERSTAND THE MASTER COMMANDER WAS CALLING TO THEIR WORLD FOR HELP.
AND WE INTRODUCED THE GAMEPLAY OF THE FIRST TOP DOWN VERSION OF THE BELOVED VIDEO GAME.
THE COMMERCIAL WAS A HIT. AND FANS WERE EXCITED.
THE VIDEO WAS DEPLOYED THROUGH BROADCAST, RICH MEDIA UNITS AND TAKEOVERS.
WHEN FANS INTERACTED WITH OUR ONLINE VIDEO UNITS, THEY WERE GIVEN A SECRET MISSION.
FANS COULD THEN EXPLORE THE GAME AND SEE THE NEW PHONE IT WAS EXCLUSIVELY PREMIERING ON.
AND THAT'S HOW OUR WORLD AND HALO'S COLLIDED.