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Beats By Dre Integrated Campaign for World Cup 2014

  • Martin Buckley

Positioning Beats by Dre at the heart of the player and fan ritual for FIFA World Cup 2014. Role: Integrated Brand & Communications Strategist Remit: > Category Strategy > Brand Proposition > Creative Platform > Communications Strategy

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  • R/GA logo

    R/GA

    • Advertising
  • Beats by Dre logo

    Beats by Dre

    • Music

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