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Martin Buckley
Available

Martin Buckley

Brand, Innovation & Marketing Consultant I x-RGA, isobar, AMV, 180London, United Kingdom
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Martin Buckley
Available

Martin Buckley

Brand, Innovation & Marketing Consultant I x-RGA, isobar, AMV, 180London, United Kingdom
Professions
  • Marketing Strategist
  • Sustainability Advisor
  • Brand Consultant
LevelSenior
AvailabilityFreelance, Full-time
About me
Martin Buckley is a brand, innovation and marketing consultant. He assists mission-driven Corporate Leaders and Founders to create and scale breakthrough growth.
PostsProjectsExperienceTeam
Projects
  • Schwarzkopf Global Brand Strategy & Architecture
    Schwarzkopf Global Brand Strategy & Architecture
  • Beats By Dre Integrated Campaign for World Cup 2014
    Beats By Dre Integrated Campaign for World Cup 2014Positioning Beats by Dre at the heart of the player and fan ritual for FIFA World Cup 2014. Role: Integrated Brand & Communications Strategist Remit: > Category Strategy > Brand Proposition > Creative Platform > Communications Strategy
  • Liv. by Emirates NBD
    Liv. by Emirates NBDReimagining banking to advance the financial wellness of Millennials in MENA. Role: > Integrated Strategy Principal Remit: > Market and Consumer Insight Analysis > Value Proposition Development > Brand Strategy & Executive Alignment > MVP Specification. Impact: > The fastest growing bank in MENA region. > Awarded Best Digital Bank in the Middle East 2018.
  • Brand Strategy for Gumtree
    Brand Strategy for GumtreeReinvigorating Gumtree as the opportunity platform at the heart of every neighbourhood. Role: > Lead Brand Strategist (Freelance) Remit > Research & Analysis: Business, Market, Consumer. > Proposition Development > Brand Strategy Development & Sell-In > Brand Platform Definition > Stakeholder & Partner Agency Alignment > Integrated Communications Strategy > Integrated Communications Creative Brief
  • Nike EMEA Digital Strategy & Implementation
    Nike EMEA Digital Strategy & Implementation
  • Brand Strategy for a Corporate Venture focusing on Financial Literacy of Tweens
    Brand Strategy for a Corporate Venture focusing on Financial Literacy of Tweens
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Work history
    B
    B
    Strategy & Innovation ConsultantBuckley Consulting
    London, United KingdomFull Time
    Strategy & Innovation Consultant to Founders and Corporate Leaders on their mission to create and scale businesses to advance economic, social and environmental goals. Practice Areas 1. Corporate Purposing & Transformation 2. Sustainable Growth & Business Model Innovation 3. Conscious Brand Strategy & Management 4. Stakeholder Communication & Activation
    R/GA logo
    R/GA logo
    Group Strategy DirectorR/GA
     - London, United KingdomFreelance
    Led international business pitches and digital ventures, innovation and transformation programs for marquee Clients such as Disney Interactive, Nike EMEA, BBC Earth and Beats by Dre. Secured back-to-back engagements over 18 months due to exceptional delivery, Client satisfaction, new business conversion and revenue generation.
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Skills
  • Marketing Strategy
  • Brand Management
  • Brand Strategy
  • Innovation Strategy
  • Customer Experience
  • Sustainable Development
  • Strategy Implementation
  • Strategy Development
  • Business Modeling
  • Stakeholder Engagement
Education
    U
    U
    LLB LawUniversity College London (UCL)
    London, United Kingdom
    C
    C
    Certificate: Business Models for SustainabilityCopenhagen Business School
     - London, United Kingdom
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Awards
    A
    A
    Liv. by Emirates NBDAsian Banker
    Best Digital Bank in Middle East
    E
    E
    adidas Glitch Product LaunchEurobest Awards
    Innovation, Media Insight
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