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Liv. by Emirates NBD

  • Martin Buckley

Reimagining banking to advance the financial wellness of Millennials in MENA. Role: > Integrated Strategy Principal Remit: > Market and Consumer Insight Analysis > Value Proposition Development > Brand Strategy & Executive Alignment > MVP Specification. Impact: > The fastest growing bank in MENA region. > Awarded Best Digital Bank in the Middle East 2018.

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Project Tags

  • #financialservicescreativebrand
  • #challengerbank
  • #venturebuilder
  • #brandstrategy
  • #valueproposition
  • #mvp

Companies

  • R/GA logo

    R/GA

    • Advertising
  • E

    Emirates NBD Bank

    Skills

    • Strategy
    • Brand Strategy
    • Marketing Strategy
    • Business Analysis
    • Strategic Planning
    • Brand Positioning
    • Competitor Analysis
    • Consumer Insights
    • Innovation
    • Applied Innovation
    • Trend Research
    • Service Design

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