Brand Strategy for Gumtree

  • Martin Buckley

Reinvigorating Gumtree as the opportunity platform at the heart of every neighbourhood. Role: > Lead Brand Strategist (Freelance) Remit > Research & Analysis: Business, Market, Consumer. > Proposition Development > Brand Strategy Development & Sell-In > Brand Platform Definition > Stakeholder & Partner Agency Alignment > Integrated Communications Strategy > Integrated Communications Creative Brief