Beauty, Health & Wellness Futures 2021

I authored and led the research and ideation for The Future Laboratory's 2021 Beauty, Health & Wellness Futures report, which is available exclusively to members of LS:N Global. Combining practical insights and inspiring case studies, this report is a comprehensive guide to the trends defining the beauty and wellness sectors – from best-in-class campaigns to emerging innovations. Alongside key trends, statistics and global case studies, the research includes an in-depth macrotrend, Synchronised Care, which considers how whole-system thinking is redefining self-care.