Beauty POS is a startup aimed towards developing a SaaS for managing finances, employees, inventory and pretty much everything a beauty salon owner would need. Beauty POS is grounded in reality and believes that actions speak louder than words, but they are also a brand with a strong voice and connection to the customers and users. The tool really works and the brand stands behind it without a doubt, but they also want to engage small business owners on a more personal level they can identify with and get inspired by. This project was done together with Bien Studio who worked on the marketing page, web app and iPad app concepts and design.