Introducing the first of the Max collection; Retinol24 Max. We were tasked with launching the product across all markets with a big idea and a distinctive look and feel. The idea had to premiumise the brand and educate skin fanatics that RetMax was 40% more potent.
Because retinoid works hard, renewing skin cells overnight. We compared It to a good night's sleep. And we all know, that a great night's sleep, can do wonders for your skin. So imagine that, max-imised.
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Role: Creative, Art direction, design & copy
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Agency: Brave
Art direction: Jasmine O'Dell
Creative Direction: Caroline Paris
Photography: Charlotte May
CGI: WILD
Companies
Brave London
- Advertising