About me

I'm Shane, a freelance Art Director, Design Director, and Creative. I'm a multi-disciplined, curious and enthusiastic designer, with a great eye for crafting bold and beautiful visuals. I'm able to think, make, and manage teams. I’m passionate about great ideas, but most importantly, making them happen. A hard-grafter, problem solver, and an approachable mentor, I thrive in sharing my experience, infectious energy, and give-a-shit attitude, striving to get the best out of my team, and any brief that's thrown my way. Over the last 11 years, I have worked for a range of creative businesses, from large advertising networks to smaller independent agencies. I’ve since had the pleasure of working with some of the world’s biggest brands - from finance to beauty. I've provided conceptual thinking, art direction, and creative solutions, across a mix of campaign, branding, digital, content, and social briefs.

PostsProjectsExperienceTeam

Projects

• Ripples of Hope / GalaxyCreating chocolatey content to show how smooth and sustainable Galaxy Ripple's are.
• 1

  Next level SPF / OlayBecause UV does next-level damage, we had to encourage people to level up their protection, in Olay's latest SPF campaign.
• 1

  Cooking up fresh social / Five GuysShifting more Five Guys burgers with five-star social.
• 1

  Showing up, after glowing up / OlayGiving the gift of skin confidence - A Christmas campaign to hero the transformative effect of Olay skincare.
• 4

  Supporting skin science / OlayA campaign that boosts the number of women in STEM, as well as their skin.
• Powering up your routine / OlayConvincing skin-junkies of any age or gender, that Retinol24 is the ultimate power-up for their nightly routine.

+ View all

Projects credited in

• 2

  Xylem - United by DifferenceXylem, one of the world's biggest water utility companies tasked us with creating an internal comms platform to give inclusive workplace education to support their LGBQT+ community. Using water drops to represent people, the platform was about starting at the basics, education, and building towards actionable ways Xylem employees can either be better allies, or bring their authentic selves to work. The comms lived digitally for the most part on the organisations global intranet, however a limi
• 3

  Girls Day School Trust 2020 Campaign (GDST)Where girls learn without limits.
• 1

  Funkin CocktailsWhenever you’re feeling fine It’s Funkin Time! This Summer, we introduced the world to the miniature singing extraordinaire that is the Funkin Queen, in our first, quite literally, all singing and dancing campaign for Funkin Cocktails. Our pocket-sized queen appeared in living rooms, countertops and refrigerators in order to tell the world that even the smallest wins are worth celebrating with a delicious cocktail. Expanding out across film, social, OOH, print and POS, we brought some musi

+ Show more

Work history

B
B
Head of CreativeBorn Social
Sep 2022London, United KingdomFull Time
Social & Digital Design DirectorBrave London
Jan 2021London, United KingdomFull Time

+ Show more

Skills

• Social
• ATL
• Art Direction
• Design
• Digital Advertising
• Print Advertising
• Copy
• Concept Creation
• Branding
• Creative Direction

Education

U
U
BA Visual Communication DesignUniversity for Portsmouth
Aug 2007 - Aug 2010Portsmouth, United Kingdom