Five guys had a loyal fan base on social, and an engaging organic presence. But had never used paid to drive clicks and visits.
Our approach was obvious - the right message, at the right time.
Briefed with multiple customer entry points we created a flexible framework to guide content creation - adapting types of messages and image styles for different types of audiences.
We rethought the distinctive brand assets for social - ensuring they were bold, dynamic, and slick. And used hunger-inducing macro food photography to stop people from scrolling. The suite of assets was made in a modular way, ensuring we could adapt them easily based on insights on what performed best.
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Role: Creative direction, art direction, design & copy
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Agency: Born Social
Creative Strategy: Liam Glover
Design: Seth Wallis
Photography: Akvile Rudzevice
