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A microsite allowing fans to preview Beck's new album 'Morning Phase' in full in advance of the release.
The album was broadcast 'live' at 7:30am in each timezone rather than on demand, giving fans in each time zone a unified listening experience.
During the playback, fans were asked to share photos of their morning on Instagram which were displayed on the microsite in real-time.


Mattie Bennett

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  • Creative Marketing Mind

Project Tags

  • beck
  • music
  • music marketing
  • album
  • creative
  • creative marketing
  • instagram
  • web
  • marketing campaign

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