BECK | MORNING PHASE

A microsite allowing fans to preview Beck's new album 'Morning Phase' in full in advance of the release.
The album was broadcast 'live' at 7:30am in each timezone rather than on demand, giving fans in each time zone a unified listening experience.
During the playback, fans were asked to share photos of their morning on Instagram which were displayed on the microsite in real-time.

Team Credits

Mattie Bennett

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  • Creative Marketing Mind
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    Universal Music

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    Mattie Bennett
    Creative Marketing Mind