A microsite allowing fans to preview Beck's new album 'Morning Phase' in full in advance of the release.
The album was broadcast 'live' at 7:30am in each timezone rather than on demand, giving fans in each time zone a unified listening experience.
During the playback, fans were asked to share photos of their morning on Instagram which were displayed on the microsite in real-time.

Team Credits

Mattie Bennett

  • Creative Marketing Mind

Project Tags


  • U

    Universal Music

    Inspired by this project? Showcase projects you’ve worked on and inspire other people.

    Post your project

    Like what you see? Be the first to leave a comment for Mattie!

    Add comment
    Mattie Bennett
    Creative Marketing Mind