Mattie Bennett Creative Marketing Mind | The Dots
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Mattie Bennett

Creative Marketing MindLondon, United Kingdom
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Mattie Bennett

Creative Marketing MindLondon, United Kingdom
About me
I am a creative marketing professional with a future-first mindset and passion for connecting dots (no pun intended). 

For almost a decade, I have been on the front-line of social media marketing and technology delivering creative concepts, campaigns and strategies to a wealth of international music artists while also identifying and developing new business initiatives in a rapid and ever-changing digital landscape.

 My passion for creativity, strong knowledge of technical processes and emotional understanding of consumers allows me to confidently plan contextually engaging campaigns, direct creative projects and effectively collaborate with international teams, media partners, marketing agencies, developers, artists, and creators from conception to execution. 

I am highly passionate about the consumer, always questioning the digital media status quo and continuously looking ahead to the future by identifying opportunities and solutions to potential problems ahead-of-the-curve. 
Above all else, I love thinking creatively and using my skillset to identify or solve any artistic or business challenge. Please do not hesitate to get in touch if you would like to chat further. I will be more than happy to help you!
Projects
  • HOMELESS STORIESHomeless Stories is a video project featuring first-person accounts of men and women affected by homelessness.
  • sound and mindsound and mind celebrates the songs that shape who we are and the role music plays on our lives. As well as sharing the stories and musical memories of music lovers, sound and mind will also discuss the emotional impact of music and explore how it can be used to comfort and empower us when we find ourselves in times of trouble.
  • AVICII | TRUE TUBEAn online video mash up tool which lets you create music video mash ups for every track on Avicii's debut album 'True' using any video on YouTube.
  • JAMES BAY | LIONHEARTLIONHEART is a short film inspired by James Bay's debut album Chaos and the Calm which was developed as part of The James Bay Film Project - launched in partnership with Talenthouse and the British Film Institute (BFI).
  • JUSTIN BIEBER | PURPOSE PROThere was a lot of secrecy surrounding Justin Bieber's album prior to its release. The information we had was limited but we knew he was an avid skateboarder... and with that, Purpose Pro was born.
  • THE WHO HITS 50!
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Projects credited in
  • The Rolling Stones 'Blue & Lonesome' Album CampaignThe Rolling Stones returned to their blues roots with the release of their first studio album in over a decade 'Blue & Lonesome.' The album charted at number 1 in the UK and over 14 countries worldwide. It's currently platinum status in the UK.
Work history
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    Digital Marketing CreativeFreelance
    London, United KingdomFreelance
    - Collaborating with Universal Music’s Global Marketing Innovation team on an ongoing creative strategy for voice technology and digital activations for Jay-Z, Kendrick Lamar, Alessia Cara and Kris Wu. - Delivering creative marketing plans for multiple clients within music and entertainment and providing digital marketing, social media and content creation services within the gig economy. - Launching and developing several personal projects (music podcast, clothing brand, Alexa Skills and more).
    Creative Digital Manager,Universal Music UK
     - London, United KingdomFull Time
    - Increased awareness, engagement and sales by developing, launching and managing hundreds of global marketing campaigns for priority releases and label projects. - Led the development of bespoke marketing campaigns and web technology projects with external partners and directed creative efforts of all other campaigns, projects and challenges within the team. - Developed new technology products for company-wide use - including VR/360, AR and messaging applications. - Developed an internal creative suite which enabled Universal Music labels to launch thousands of digital initiatives for no cost - saving £2,000+ per digital campaign. - Generated an estimated 493 million hashtag impressions in 24 hours with a global DOOH partnership with Twitter. - Created 900 million estimated impressions of #WorldHeartDay via an innovative native app and organic social campaign. - Previewed a new artist album via a custom mobile web game which saw 3m organic hits in 24 hours. - Launched a contextual artist marketing campaign in thirteen markets which increased Spotify streams by 800%. - Commissioned and served as Executive Producer on three music film adaptations in partnership with the BFI. - Led the development of a location-based AR music recommendation experiment at SXSW. - Sourced over 20 hours of Instagram video content for an evolving music video campaign. - Built a music video mashup platform using the YouTube API. - Premiered the first ever full-length music video in Snapchat.
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Skills
  • Ideas
  • Big Ideas
  • Creativity
  • Concept and Ideation
  • Innovation
  • Creative Marketing
  • Consumer Engagement
  • Creative Marketer
  • Concepting Ideas
  • Forward-thinking
Education
    2:1 BA (Hons) Commercial MusicUniversity of Westminster
    London, United Kingdom
    Dissertation: “New Technology Has Changed the Music Industry: Will it Change Us?” Other modules: - Business Aspects of the Music Industry - Record Label Structure - Promotions - Live Music Market - Online Marketing - Radio - Music Copyright - Music Publishing Whilst studying, I was also a DJ, presenter and producer of You Heard It Here First - a new music show on the University of Westminster's student radio station (Smoke Radio).
Awards
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    Sam Smith The Story So Far...Awwwards
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    Best Catalogue Campaign | The WhoMusic Week Awards
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