A future-thinking visionary who brings the ideas, opportunities and moments that make a difference. Delivered with unrivalled passion, creative flair and driven by the never-ending question… why not?Locked Pro Plan feature
Innovative Strategy: Establishing and utilising technology partnerships to launch global marketing campaigns, technology partnerships to launch global marketing campaigns, business strategies and new sources of revenue. New Business Development: Locating areas of revenue generation in relation to music content and artist branding to remain ahead of the business. Artist Development and Awareness: Conceptualising, designing and implementing innovative digital campaigns across priority releases to effectively increase engagement and conversion.
Strategic Artist Development: Liaised with artists to tailor their social output to achieve effective growth, results and long-term connection with their audiences. Project Production: Spearheaded all artist strategies to establish and expand social presence and increase conversation and conversion. Research and Development: Explored new opportunities for brand expansion and increased revenue.
Channel Management: Controlled social media platforms for a variety of artists to ensure timely and effective execution of content. Social Initiatives: Coordinated the introduction of creative social media initiatives designed to engage audiences across all relevant social platforms.
Used social media knowledge and techniques when listening to artists’ submissions, followed by selecting the artist to perform at events, while continually considering the audience type and manifesto of the event. Utilised creativity when producing rich media content for the festival website, whilst extensively using CMS. Proved organisational skills when managing a street team, with the objective of successfully promoting a festival in the crucial areas of major cities, such as London and Brighton. Used social media to increase brand awareness and to promote events, whilst assisting the marketing team with executive assignments.
Efficiently updated the label’s CMS with metadata and label copy on both back catalogue and new releases, and assisted all departments in an effective and timely manner.