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Mattie Bennett

Creative Ideation

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCreative Marketing Manager - Creative Strategist - Digital Strategist

About me

A future-thinking visionary who brings the ideas, opportunities and moments that make a difference. Delivered with unrivalled passion, creative flair and driven by the never-ending question… why not?

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Skills

  • Ideas
  • Big Ideas
  • Creativity
  • Concept and Ideation
  • Marketing
  • Social Campaigns
  • Digital Web
  • Innovation
  • Originality
  • Passion

Work history

2017

Creative Marketing Manager

Universal Music UK

Jul 2013 - Jan 2017
  • London, United Kingdom
  • Full Time
  • Innovative Strategy: Establishing and utilising technology partnerships to launch global marketing campaigns, technology partnerships to launch global marketing campaigns, business strategies and new sources of revenue. New Business Development: Locating areas of revenue generation in relation to music content and artist branding to remain ahead of the business. Artist Development and Awareness: Conceptualising, designing and implementing innovative digital campaigns across priority releases to effectively increase engagement and conversion.

2013

Digital Marketing Manager

Turn First Artists

Jun 2012 - Jun 2013
  • London, United Kingdom
  • Freelance
  • Strategic Artist Development: Liaised with artists to tailor their social output to achieve effective growth, results and long-term connection with their audiences. Project Production: Spearheaded all artist strategies to establish and expand social presence and increase conversation and conversion. Research and Development: Explored new opportunities for brand expansion and increased revenue.

2012

Social Media Manager

Social Charm

May 2010 - Jun 2012
  • London, United Kingdom
  • Full Time
  • Channel Management: Controlled social media platforms for a variety of artists to ensure timely and effective execution of content. Social Initiatives: Coordinated the introduction of creative social media initiatives designed to engage audiences across all relevant social platforms.

2009

Online Marketing Manager

The Great Escape Festival, MAMA Group

Oct 2008 - May 2009
  • London, United Kingdom
  • Internship
  • Used social media knowledge and techniques when listening to artists’ submissions, followed by selecting the artist to perform at events, while continually considering the audience type and manifesto of the event. Utilised creativity when producing rich media content for the festival website, whilst extensively using CMS. Proved organisational skills when managing a street team, with the objective of successfully promoting a festival in the crucial areas of major cities, such as London and Brighton. Used social media to increase brand awareness and to promote events, whilst assisting the marketing team with executive assignments.

2008

Digital Marketing Manager

V2 Records

Oct 2007 - May 2008
  • London, United Kingdom
  • Internship
  • Efficiently updated the label’s CMS with metadata and label copy on both back catalogue and new releases, and assisted all departments in an effective and timely manner.

Awards

2015

Campaigns of the Year | Disclosure

Music Ally

2015

Best Catalogue Campaign | The Who

Music Week Awards

2015

Sam Smith | The Story So Far

Awwwards

2014

Campaigns of the Year | 5 Seconds of Summer

Music Ally

2014

In-House Client Team of the Year | 5 Seconds of Summer

The Drum Social Buzz Awards

2014

Innovation in Digital Marketing | 5 Seconds of Summer

Music Ally Digital Awards

2014

Campaigns of the Year | The Who

Music Ally