Becks x Keep Hush

Problem: Becks have little presence in an underground music community that is currently dominated by a selective handful of culturally significant alcohol brands. Brief: Get Beck’s into the youth culture space, a lucrative area where the brand has little presence or loyalty. Action: As the London extension of the Becks ‘BeKreativ’ Platform n worked with Keep Hush team worked to pitch, consult and execute a campaign of activations, experiential music events and larger scale campaigns to seed product around the UK including Keep Hush’s inclusive events in order for Becks to penetrate potential new generation of loyal long - term consumers. Outcome: 2 x Beck’s x Keep Hush events. Beck’s x DONE LONDON and several on-trade introductions to influential venues across London.