A dynamic creative consultant with 8 + years experience specialising in partnerships, creative collaboration & events.
Highly experienced in driving multiple projects at once from conception to completion. I deliver and manage the creation of original content, events & experiences with a true passion for connecting brands with up and coming creative talent.
A natural connector with adaptable relational skills and a network of contacts that spans industries, I work closely with creatives to build ideas and concepts that that meet brand objectives and deliver value, connecting the dots between brands and culture to leverage unique ideas and to cultivate amazing long-term relationships that are successful for everyone.
Projects
- Boiler Room x Only Jerkin' Sound Carnival Warm UpBoiler Room is a globally renowned music platform that bridges the underground club scene with wider audiences from around the world. I collaborated with the Boiler Room team to produce a party that hosted a line up of acts that embodies Afro-Caribbean music and brought together the London community to warm up for the biggest street party in the world - Notting Hill Carnival. The event reached millions globally online through Boiler Room channels. For this activation we successfully executed
- House of Sunny London Pop-Up StoreBrief: Manage and deliver brand partnerships and production for the House of Sunny 6 week pop up store located on South Molton Street, Mayfair. Highlights achieved: Production of 4 evening events across the 6 week duration, with focus on collaboration with London centric talent and independent businesses including live performances from Sophie Faith and Tertia May. Workshops from Bambrows and Skin Lyst as well as a 3 day in store pop up with Bambrows. Secured drinks partnerships with Boxe
- Patta x Patty&Bun: The Umbro CupDutch streetwear brand Patta, sportswear icons Umbro and legendary burger bosses Patty&Bun came together to host the ‘Patta x Patty&Bun Umbro Cup’ - an all-day rooftop party and table football tournament at Netil360 in Hackney. This event encourages a positive sentiment for brands to engage with and support an authentic pool of tastemakers and trail blazers from across varied industries in the UK and beyond. From initial concept to completion my role was to manage the overall project and bui
- Patta x Patty&Bun: The New Balance CupThe New Balance cup is an annual table football competition and all day summer party at a transformed disused car wash in Hackney. The annual event brings together an incredible network of individuals from some of London’s exciting crews and collectives. This event encourages a positive sentiment for brands to engage with and support an authentic pool of tastemakers and trail blazers from across varied industries in the UK and beyond. 2018 teams: WAH Nails, Bounce Cinemas, Filthy Fellas, Boss
- Patty&Bun x Dukes CupboardPatty&Bun | Cultural Marketing Strategy Founded by Milo Harley and Ned Membery, Duke’s Cupboard has quickly become the capital’s most renowned vintage stall thanks to impeccable editing and an approachable attitude to fashion with a good sense of humour and an even better eye for a gem. I approached Dukes Cupboard to collaborate with Patty&Bun. As a local Soho institution the D.C store sits just a few roads away from Patty&Bun Old Compton Street. For years the D.C crew have been coming to Pat
- NT's - Background BarsMy role at NT’s covers multiple areas from managing a monthly roster of DJ’s and Events to overseeing the overall creative direction and development of the NT’s brand. I manage a creative team of designers, photographers and collaborators to execute new and interesting promotional campaigns online, across social media platforms and in print. Clients include: ASOS - H&M - Exposure - Guiness - Worldwide FM - Phonica Records - The Ransom Note - Palm Artists -
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Projects credited in
- What's the Craic? An Irish Immersion.Rocket's Resturants was born on an Irish sense of hospitality which still exists today. With a never-ending supply of burger restaurants entering the Irish dining market, I was asked to help Rocket's redefine their real value whilst helping them reconnect with their audience. Deliverables: User research Brand resonance audit Strategy playback Cultural strategic programme with Irish born advocates like District Magazine Campaigns and activation calendar
Work history
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Consultant Brand StrategistPhoebe White
London, United KingdomFreelance
Consultant Brand Strategist - Creative Partnerships and Event Production
A multi-faceted freelance creative working in brand development, events, partnerships, communications and marketing.
I develop meaningful campaigns and collaborations on behalf of the brands I work with, producing original and thought-provoking content that transcends industries and connects the dots between culture, lifestyle, music, fashion and F&B.
- 360° creative strategy, including creative direction, insights, marketing, social media and events
- Produce and implement an actionable communication strategy
- Acting representative of client - develop a network of contacts on their behalf
- Lead on pitches for sponsorship deals
- Curate and produce campaign and event concepts
- Produce insight reports and market research
Clients:
Dangerous Don, House of Sunny, Keep Hush, AMVBBDO, London Mezcal Week
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Head of Brand and MusicBackground Bars
London, United KingdomFreelance
Head of Brand and Music - NT's (Background Bars)
Background Bars is an award-winning hospitality and entertainment group combining the best of London gastronomy, experimental bar culture and nightlife.
- Acting brand champion
- Manage the creative and digital team to ensure brand marketing activity is delivered on brand and on schedule
- Drive engagement and customer retention by working and collaborating with new and interesting brands and collectives
- Lead all aspects of the marketing and comms process, including brand development, social media, copy and tone of voice
- Execute a year-round programme of events including talent acquisition, artist, promoter and client liaison
- Manage all event production, from conception to completion, specifically logistics and budgets - reporting to directors
- Source leads and negotiate deals with new corporate partners
Clients:
ASOS, Depop, Channel 4, H&M, Guinness, Pernod Ricard, Tom Dixon, Campari Group, WeWork, Music Crowns
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Skills
- Event Management
- Marketing Strategy
- Brand Management
- Digital Marketing
- Event Logistics
- Brand Marketing
- Radio DJ
- Creative Art Direction
- Content Consultant
- Brand Partnerships
Education
JournalismLondon College of Communication, UAL
London, United Kingdom