The New Balance cup is an annual table football competition and all day summer party at a transformed disused car wash in Hackney. The annual event brings together an incredible network of individuals from some of London’s exciting crews and collectives. This event encourages a positive sentiment for brands to engage with and support an authentic pool of tastemakers and trail blazers from across varied industries in the UK and beyond. 2018 teams: WAH Nails, Bounce Cinemas, Filthy Fellas, Bossy LDN, Patta and Patty&Bun. My Role From initial concept to completion my role was to manage the overall project and build. Bridging the gap between Patta and Patty&Bun, as well as coordinating and sourcing and achieving all sponsorship.