Patty&Bun x Dukes Cupboard

Patty&Bun | Cultural Marketing Strategy Founded by Milo Harley and Ned Membery, Duke’s Cupboard has quickly become the capital’s most renowned vintage stall thanks to impeccable editing and an approachable attitude to fashion with a good sense of humour and an even better eye for a gem. I approached Dukes Cupboard to collaborate with Patty&Bun. As a local Soho institution the D.C store sits just a few roads away from Patty&Bun Old Compton Street. For years the D.C crew have been coming to Patty&Bun. I wanted to translate this mutual respect with a supporting campaign. ‘The Duke’ burger was featured as the special burger on the Patty&Bun menu across 10 sites for one month, increasing their exposure to a captive audience and shared consumer whilst also gaining brand equity for P&B through association with one of Soho’s leading cultural tastemakers. We launched this collaboration with a t shirt and a party at one of Soho’s oldest pub’s and rightfully named; The Duke of Wellington.