What's the Craic? An Irish Immersion.

Rocket's Resturants was born on an Irish sense of hospitality which still exists today. With a never-ending supply of burger restaurants entering the Irish dining market, I was asked to help Rocket's redefine their real value whilst helping them reconnect with their audience. Deliverables: User research Brand resonance audit Strategy playback Cultural strategic programme with Irish born advocates like District Magazine Campaigns and activation calendar