Bed 'n' Binge Retreat - PR and Social Event

  • lianne norry

To launch Three's partnership with Netflix we created a Bed n Binge Retreat in order for us to pull together a press/consumer event. People could come to the event and binge watch their favourite content whilst we zero rated their data so they don't have to worry about high data charges. We invited key influencers to host live talk panel with Three's CEO, Netflix, Deezer, ITV Player & Samsung which we broadcast on our social channels to announce.