Projects
- Bed 'n' Binge Retreat - PR and Social EventTo launch Three's partnership with Netflix we created a Bed n Binge Retreat in order for us to pull together a press/consumer event. People could come to the event and binge watch their favourite content whilst we zero rated their data so they don't have to worry about high data charges. We invited key influencers to host live talk panel with Three's CEO, Netflix, Deezer, ITV Player & Samsung which we broadcast on our social channels to announce.
Projects credited in
- Three: Streaming ConsciousnessStream in, and stream out, I love my device, the device is me… In response to an extensive consumer research survey around the bingeing behaviours of the UK (The Binge Files), Three UK have launched Go Binge, a proposition that allows customers to stream films, TV shows and music through certain apps including Netflix, TV Player, Deezer and SoundCloud without contributing to their data allowance. With the Binge Files revealing that 44% of people aged 16-24 years old watch more than an hour of s2
Work history
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Chief Marketing OfficerHutchison 3G
Maidenhead, United KingdomFull Time
" Driving the corporate strategy in a marketing led business, to become "Most Loved Brand" by customers through industry leading propositions and experiences. To double the size of the business whilst remaining most profitable in the industry and transform into a multi brand digital platform business.
" Marketing Function Responsibilities & Achievements:
Strategy & Insights - Using customer, competitor, industry and consumer trends to define corporate strategy, network strategy, customer strategy for 5/10 years, this included a 5year transformational strategy to double the size of the business and become "Most Loved Brand" by our customers through a digital first, omni-channel customer offering.
Achievements - Delivered an industry leading customer data led loyalty programme - Wuntu in a record 8months, becoming the fastest growing loyalty app in the industry.
Propositions - Defining the customer/consumer propositions including partnerships, loyalty, value propositions, promotions.
Achievements - Delivered industry leading Feel At Home Roaming proposition, Go Binge (zero rating data) proposition driving a 3% increase in market share. Both props driving customer NPS to the highest in the category.
Brand &Comms - Defining the strategy and plan to become "Most Loved Brand" for customers and staff. All marketing comms PR, Social, ATL/BTL comms, Media Strategy & Planning, Customer Comms, Retail.
Achievements - Fastest growing brand in the industry. Moved NPS from fourth to first. Multi-Award winning campaigns, including Feel At Home achieving most awarded campaign 2016.
Planning - Defining the company plan for all customer/consumer activities and planning network capacity as well as technical development work requirements.
Sub Brands - Identification of new segment opportunities and using sub brands to meet their needs.
Achievements - Delivered Smarty online only brand in a record 12months, driving incremental growth in previously unattainable segments. Delivered Wuntu to the market - data led tailored to needs loyalty app.
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Owner/DirectorLianne Norry Consulting Ltd
- London, United KingdomFreelance
" Defined the strategy for Connected Homes products for the next 5 years roll out by a deep understanding of customer behavior and their future requirements. High level strategy for Internet of Things 10year growth strategy, focused on a roadmap for customer adoption whilst short term delivery of customer experience excellence, to encourage product extension. Defined, presented and approved to GB Smart Homes Executive Board and British Gas Executive Board.
" Defined Go To Market strategy for Hive Home Hub product including Branding, Channel Strategy, and Installation strategy, Communications, Value Positioning and Future Product Strategy
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Skills
- Marketing
- Creative
- Advertising
- Digital Marketing
- Marketing Strategy
- PR
- Social Media
- Marketing Communications
- 360 Branding
- Brand Strategy