Bella Unica

Per la dolce vita. Bella Unica is a new online fashion and lifestyle brand, made in and inspired by Italy, for women who like to live the good life and look and feel great doing it. Working closely with the founders, I created a contemporary new brand that celebrates its Italian influences and the lifestyles of the target audience. Full of personality, the new brand and tone of voice was rolled out across a range of brand touchpoints and social content to help launch Bella Unica in style.