Belvedere Beautiful Future

The origin of the word belvedere is a combination of the words bel, “beautiful,” and vedere, which means “to see” or a vantage point, coming together to create a new word meaning “a beautiful view.” Belvedere Vodka has come together with recording artist and activist Janelle Monáe to release a limited bottle design and social and creative campaign to imagine another view, one of opportunity and empowerment they call “Beautiful Future.” The narrative for “A Beautiful Future” builds on the program which kicked off last year when Belvedere and Monae hosted a brunch for Monae’s grassroots movement, Fem the Future, a movement dedicated to advancing awareness and opportunities for women and those who identify as women through music, arts, mentorship and education. Following, a social media campaign asked consumers to define what “A Beautiful Future” looks like to them. Responses included optimistic messages of diversity, self-expression, inclusion and empowerment. In a series of co-created content debuting today, Monáe will read aloud a selection of these inspiring posts, calling for a beautiful future to start now.