Ben's Bakes Identity

As a start up online bakery, Ben's Bakes was born from the pursuit of a passion for baking and a need to share flavoursome discoveries. Indulgence was the goal, creating delicious, mouthwatering treats that leave you savouring every last bite. It was clear that the logo needed to communicate this. As the business was operated mainly through social media, the mark needed to appeal to a youthful audience. So in combination with the nature of the products it naturally moved towards being playful and visually communicative, which resulted in stacking the words to form a slice of cake topped with a gooey ganache that oozes over the top. This was a perfect place to bring in the apostrophe, disguising it as a reflective highlight.