We created the Benefayre Get Gorgeous campaign to immerse beauty consumers in the fun-filled world of Benefit Cosmetics. It was inspired by a traditional English fair, themed uniquely to Benefit; with makeovers, games, stalls and music. A digital Benefayre was created for Facebook to engage the online audiences and bring the Benefayre to them; allowing them to play the same games on their smartphones or even get product discounts as if they were in a physical Benefit store.