Bentley Motors needed to redefine their brand values whilst also re-introducing their iconic British Racing Green. We developed a concept around the ‘Bentley Bloodline’. A company with a history and heritage as rich as theirs needed something to connect their past whilst showcasing their innovative and ground-breaking workmanship today. Alongside the Bentley Bloodline came our concept for their historic green which, we
named ‘Bentley Living Green’. ‘Bentley Living Green’ ebbs and flows through special finishes within their products, through to details in their dealerships and literature. The colour is in their blood – ‘If you cut us we bleed green’. Both concepts work harmoniously to create powerful values for Bentley.