Berry Gardens: Home Workout Series with Farm Fitness

  • Joseph Murphy

During the height of the Coronavirus pandemic, Sunny Side Up PR challenged the Snappin' Turtle Production team to come up with a creative digital campaign for their client, Berry People, and their partnership with fitness influencer Tom Kemp. The biggest challenge was we needed to produce it during lockdown! Snappin' Turtle hired me as Producer, Director (working remotely) and Editor for the films. Lockdown restrictions posed the biggest challenge for the shoot. However, keeping within the UK government guidelines, we were able to deliver the full production, with a comprehensive script and shot-list, logistics planning and directing virtually; the film was shot exclusively on iPhone. The result was a series of Instagram films broadcast on Tom’s personal platform as well as Farm Fitness. The films promoted competitions and encouraged audience engagement by challenging viewers to create and post their own workouts, tagging Berry People. The marketing technique increased brand exposure, extended campaign reach, and boosted follower count. See the films on Instagram - https://www.instagram.com/p/CAasKLOFL8I/ - https://www.instagram.com/p/CAiJPL2l687/ - https://www.instagram.com/p/CA0C2UwgwX_/ Client: Sunny Side Up Production Company: Snappin' Turtle Productions My Role: Producer, Director, Editor Deliverables: 1 x 2’00” film 3 x 1’30” films

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