Berry Gardens x Farm Fitness: Action-Packed Lockdown Fitness Challenge

  • Joseph Murphy

After the success of Farm Fitness and Berry People’s lockdown 'how-to' series which I produced and edited, Sunny Side Up commissioned my creative pitch and challenged the team and I to create a number of gritty social media films to further market the partnership between Berry Gardens and Farm Fitness across social media. Working with the team at Snappin' Turtle Productions developing the scripts and storyboards, I directed and produced an action-packed series, challenging fitness influencers - Em Furey, Lawrence Price, Lucy Gornall, Holly Brodie, Gok Yesodharan and the Turf Games Crew - to take on Farm Fitness’ epic test of physical strength and endurance. Filming with a four-piece crew working on handheld and gimbal, our team wove in and out of the assault course, capturing every wince, strain, and grin from the competitors as they battled against the clock. We recorded and delivered a dynamic soundscape mix to add impact to the engaging and exciting social media series and met their tight turnaround by filming, editing, and delivering within 6 days. View the films here Hero film - https://www.instagram.com/p/CD4REtlJE9M/ Turf Games Challenge - https://www.instagram.com/p/CE9nc-OFwTI/ Client: Sunny Side Up Production Company: Snappin' Turtle Productions My Role: Producer, Director Deliverables: • 3 x 30” films • 1 x 2’30” film

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