Type
Brand Design
Software
- Adobe Photoshop
- Adobe Illustrator
- Adobe After Effect
Role
Brand Designer, Photographer
Year
2019
Music
UltraCat
Background
Beso Vida is a design brand founded in 2017 from Taiwan, based in Tainan.
The brand name comes from the Spanish words "kiss" and "life". The company aims for simplicity and practical products for people, combining an aesthetic life with eco-friendly materials, along with an assurance of safety.
Design Solution
As I did the rebranding for Beso Vida upon the release of their new product, there was a desire that the logo should evolve as well, visually accentuating this new era. We concluded that their core values were: Friendliness and Sustainability in development. The new trademark takes the capital letter 「B」 as an idea, combined with a hugging posture. The English and Mandarin logotypes are written with a smooth curve to build concise and soft visual feelings. The letters ‘O’ and ‘D’ were created to be organic, cloud and groove-shaped. We chose five main colours, along with three secondary colours to match. The colours in the palette are inspired by nature, creativity and eco-friendliness. It is more than a design element, aiming to elevate the brand’s philosophy and to present the extraordinary aesthetics of the brand.
