Originally from Taiwan, a digital designer with 4+ year experiences in consumer & lifestyle industries, with a motion graphics design background, I specialise into wayfinding scheme and later move into the digital design wherein brand identity design, user interface design and motion graphics design; Gained experience in Taiwan, Berlin & UK to work with cross-cultural and functional teams.
I bring together the solid industry experience that has a strong connection with the audience, provide diversity in the creative solution for the clients to solve real business cases and grow their businesses.
Always ready and prepared for more challenges and collaborations.
Let’s make something great together! - nihaoaco@acohsu.com
Projects
- Heart & Parcel - RebrandHeart & Parcel was founded in Manchester, England in 2015. H&P support people learning English to flourish in their local communities and forge connections by developing English language and communication skills through the medium of food. Aim to create a modern brand identity and align with the features of Heart & Parcel. The new logotype and colour palette are fresh and approachable. To stay the balance between softness and formal and put the organization's multi-faceted offering at the cen
Work history
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Digital designerAco Hsu Studio
TaiwanFreelance
• Collaborated with the marketing team on a rebranded project to create 5 million fundraisings on Crowdfunding site.
• Researching business requirements to understand the real problem.
• Developing brand identity proposals and brand position for various client.
• Presenting to stakeholders and effectively communicating the value of proposed solutions.
• Conceptualising and designing responsive websites for brands.
• Working closely with diverse teams, brands, companies, artists and designers
• Designing and developing with the use of Adobe creative suite, Figma, Cinema 4D, CSS and HTML.
• Clients include Golden Melody Awards, International Children's Folklore & Folkgame Festival.
• Motion graphics design, flower arrangement, photography and video editing.
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UI/UX designBlock Studio
- Taipei, TaiwanInternship
• Worked as a UI/UX design intern in Block Studio.
• Analysed the problem and Imported the UX thinking and basic methodology into the team.
• Responsible for creating motions design storyboards, wireframes, interaction design concepts, usage scenarios, prototypes, specifications, process flows and other design documents.
• Prototyped solutions based on research and pain points gathered from users.
• User testing, workshops and interviews with users.
• Collaborated with the development team to ensure designs are feasible for implementation.
• Planned, ran and reviewed usability testing sessions.
Skills
- Branding Design
- Motion Graphics
- UI Design
- Graphic Design
- Team Collaboration
- UX Design
- Floristry