BETFAIR - EUROS 2024 | STATION- Dir Cut.

  • Martin Swift

My approach was to craft a series of films celebrating football and the collective betting experience with Betfair 'Combipartido.' app. Inspired by classic football brand ads, building anticipation for Euro 2024 tournament, highlighting the passion and camaraderie of fans. The films feature four spirited fans starting impromptu kick-about matches in public spaces.