Her brief was clear, she required a logo which could be used across marketing materials, products and for her social media sites. Beth Phillips requested a clean and clear logo which incorporated her initials. She is starting out in her local area of Bromley, focusing her training outside. She is keen to encourage her clients to embrace the great outdoors. However, later envisages expansion to creating her own studio and health club, with designed get-aways abroad in the future. So her logo must be flexible.