QuestionsProjectsExperienceTeam

Projects

• 3

  TradeteqA vast array of print & digital pieces created for Tradeteq for their online content, presentations, client documents, social media, stationery and events, as well as the branding and web design of their subsidiary company, TFD Initiative.
• Rove | Unique Travel BundlesRove is a start-up travel company that specialises in creating unique tailored travel itineraries for busy, hard working adults aged between 26-45 . Rove is in the process of affiliating themselves with a very wellknown luxury & sustainable resort company. Their main focus is on getting people outdoors in breath taking scenery, providing world-class activity opportunities and training, as well as offering local insight into some of the world’s most iconic locations. This is a fresh take on the package holiday aimed at a very specific market. Rove wanted their branding to be clean and simple but still carry a luxurious status, while keeping nature at the heart of their brand.
• Leslie Jones ArchitectureAs the lead in-house designer at LJA, I had a varied and fulfilling role. I redesigned their visual identity, created new brand guidelines, a new website, a suite of pitch documents for both digital and print- for national and international bids, designed their portfolios for print, advertising for print and digital, marketing brochures, I also brought in a new photographer who I worked with to make detailed mood boards and shoot lists as well as assisted on photo shoots. As part of a move to a new studio, I designed and painted two murals for their walls and curated all artwork.
• Branding: Taleri Bankes, Make-up ArtistTaleri Bankes is a recently qualified make-up artist who is quickly making a name for herself. In order to further promote her work and keep a portfolio of it, she required branding and a website.
• Bethaney Phillips Personal TrainerBeth Phillips is a personal trainer and fitness instructor and launching her own business. In order to start this venture Beth Phillips seeked me out to design her logo and create some style frames for her advertising. Her brief was clear, she required a logo which could be used across marketing materials, products and for her social media sites. Beth Phillips requested a clean and clear logo which incorporated her initials. She is starting out in her local area of Bromley, focusing her training outside. She is keen to encourage her clients to embrace the great outdoors. However, later envisages expansion to creating her own studio and health club, with designed get-aways abroad in the future. So her logo must be flexible.
• Diageo Retail ToolkitsFor their new gin, Jinzu, Deagio required a training toolkit that would be sent to their retail marketing teams across the world. This document gives branding and all the detailed retail activation guidelines to accompany their product launch.  To keep in line with their branding, the client required a toolkit which reflected their tag line “classically British gin, with a Japanese twist”. Typography used was a combination of FS Emeric and Chronicle Display. Similarly, as the sponsers of the Talisker Whisky Atlantic Challenge (TWAC) Deagio created new activation of their whisky, Talisker, for 2017 and also required a similar toolkit. To keep in line with their product, the client required a toolkit which reflected their nautical theme.

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Work history

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Graphic DesignerSorrel Chandler Ltd
May 2018London, United KingdomFreelance
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Lead Graphic DesignerLeslie Jones Architecture
Sep 2016 - May 2018332 Ladbroke Grove, London W10 5AD, UKFull Time

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Skills

• Print Design
• Drawing
• Typography
• Silkscreen
• Brand Identity
• Illustrator
• Indesign
• Photoshop
• Brand Packaging

Education

Design for Visual Communication
Jan 2015 - Dec 201517 Elephant and Castle, London SE1 6TB, UK
Design for Visual Communication
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Surface Pattern: Contemporary Applied ArtsSwansea Metropolition University
Sep 2005 - Jul 2008Swansea, United Kingdom
BA (Hons) First Class