Diageo Retail Toolkits

  • Sorrel Chandler
For their new gin, Jinzu, Deagio required a training toolkit that would be sent to their retail marketing teams across the world. This document gives branding and all the detailed retail activation guidelines to accompany their product launch.  To keep in line with their branding, the client required a toolkit which reflected their tag line “classically British gin, with a Japanese twist”. Typography used was a combination of FS Emeric and Chronicle Display. Similarly, as the sponsers of the Talisker Whisky Atlantic Challenge (TWAC) Deagio created new activation of their whisky, Talisker, for 2017 and also required a similar toolkit. To keep in line with their product, the client required a toolkit which reflected their nautical theme.